The reality is very few business owners feel that they have the time to learn digital marketing. However, what most of them quickly find is that by not taking the time to learn at least the found of what digital marketing is, it ends up costing them thousands over the life of their business.
You see, an entrepreneur has to generally learn as many different aspects of running an organisation as possible before they can hand over the reins to somebody else. The reason for this is because it allows them to understand the value of time and effort required to complete each task associated with their business. Now, where most others go wrong is by saying they don’t have the time to learn what’s required to promote their business online. This happens pretty much every day with business owners all across the planet and what they generally do is outsource to an SEO or online marketing agency, even though they have little to no knowledge of what they are paying for and what the agency is actually doing for them.
While this approach isn’t a bad approach, this approach without having the required knowledge will cause a business to lose money in the future, because by having at east a little knowledge an entrepreneur can look for the best service at the best rate.
One main example of this would be when it comes to asking the general question of how much does digital marketing cost?
The true value of Digital Marketing
Now while it’s easy to look at online marketing as a commodity where all pricing is based on a simple set of factors and is exactly the same, the truth is much of digital marketing pricing is based largely on experience and knowledge gained over time.
For example, a highly reputed Digital Marketing firm will charge a lot higher amount for the same package than a small Digital Marketing firm. This is because their team might have a greater knowledge and hence can get you the results much faster than the later. But this necessarily does not mean that the smaller firm will not do the same. They might have big players as their team yet since the organisation is new has to charge a lower amount compare to the big sharks.
So by understanding more about how digital marketing works and what is required in a digital marketing campaign you are putting yourself in the position to negotiate cheaper pricing over time.
It is very easy to see that a business owner that has taken the time to learn the steps required to put together a digital marketing campaign can utilise one of the best companies in the world for about 50 to 60% cheaper than somebody who hasn’t taken the time to learn the basics, and they will still get the same results.
Another reason business owners should learn digital marketing is so they can do the work for themselves.
The reality is most things in digital marketing, business owners do have the time to complete even though they think they don’t. The problem is they don’t know where to start or what is required in order to achieve results. If the business owner knew exactly what was required to get results they could do most of the digital marketing themselves requiring only a few hours a week in some cases to give their businesses the boost it needs to obtain results.
Also, it makes it easier to outsource certain aspects of digital marketing if you know what’s required to achieve results. For example, if you’re looking to gain results with digital marketing and you know what’s required however you don’t want to hire an agency that’s actually okay. The reason why this is okay is because in these situations you can pass on these tasks to employees, or you can pass on these tasks to friends or family or if you’re just looking for the cheapest rate you can actually pass on these individual tasks to virtual assistants who will do the work for generally about 80% less than most of your local SEO agencies however they need to be told what to do which is why an internet marketing training course for a business owner is almost a requirement to run a business in today’s market.
So the reality is if you’re really looking to grow a business online and you want the type of results that are required to sustain business in this day and age utilising the Internet and learning the basics of internet marketing is a necessity for every business owner.
If a business owner is willing to learn digital marketing, they are putting themselves in a position to guarantee long-term success for their business moving forward. For that, there are different link building strategies which will be covered in the later posts.
Over the years I’ve realised that if business owners had the knowledge required to create their own digital marketing campaigns, they would see success faster, increase their revenue while lowering their marketing budget. To learn more about SEO, subscribe to our monthly newsletter that provides unique points of view and tips on how to take control of your own marketing.