Are you a business owner? Does your website generates enough traffic? How many of the website visitors actually get converted into customers? Nothing makes a business owner more happy than having more traffic on their website, which means increased chances of getting new customers out of all those navigating through your site.
There are many ways you can increase traffic on your website, and in today’s post, we’re going to look at 10 of them, including several ways to boost site traffic for FREE.
This one is the first and the most obvious choice when it comes to getting noticed. Promote your products and site on different social media like Facebook, Twitter, Google+ etc. and you can get plenty of traffic on your website.
Paid search, social media advertising, and display advertising are all excellent ways of attracting visitors, building your brand and getting your site in front of people. Adjust your strategies to suit your goals – do you just want more traffic, or are you looking to increase conversions, too? Each paid channel has its pros and cons, so think carefully about your objectives before you reach for your credit card.
Most of us believe that more traffic means more sales. But the truth is you need to concentrate on high commercial competitive keywords which can be quite expensive. But the returns are worth every penny spent.
2. Promote Socially
Competition is stiff and merely producing good content is not enough nowadays. You will need to promote it too. You will need to be proactive enough on social sites and engage with people. Slowly they start noticing and get curious about your services.
Twitter is ideal for short snappy links, whereas Google+ promotion can help you get noticed in search results and is quite effective especially in B2B niches.
On the other hand, if you are a B2C company you need to focus on image heavy social sites like Pinterest and Instagram.
3. Search Engine optimisation
It is the first one which you should have already known, but in fact, it is the toughest to achieve. You need to do Search Engine Optimisation (SEO). The aim of doing SEO is to have your website appears on the first page of search results in popular engines like Google or Bing. Since most people only click on the first page to find what they are looking for on the internet. Therefore, if your website is not on the first page, you have very little chance of getting search visitor traffic.There are on-page-SEO and off-page-SEO. On-page means what you are doing on your website to make it easier for the search engine to index. You should not have any errors on your website and you should be using keywords which are more popular.
Off-page SEO is what you do not on your website like back-linking and cross-linking etc. They will bring visitors to your website and also will increase the ranking of your website. Only paid advertising and traffic exchange will not help your SEO.
Participate in forums which are related to your niche. It will help to bring visitors to your website and it will also help with SEO. Some forums allow you to post your website URL, so you will have a backlink.Be genuinely join in the discussion in the forum, don’t just paste your link and leave. When you contribute to the group, people will notice you and visit your website.
However, if you want loads of traffic through forum marketing, you need to create your own threads too. Participation in a forum is good, but creating your own thread is better. Don’t just try to respond to as many as possible. It’s definitely quality over quantity because when people evaluate you, they’re going to look at how many posts you have made and the number of times you’ve been thanked.
5. Target Long-Tail Keywords
Search engines aren’t the only source of targeted visitors, but effectively targeting long tail keywords in your content can greatly increase your monthly search visitors.
If you consistently publish in-depth content around long-tail keywords, you’ll see an increase in search traffic, attract paying customers and grow your brand.
Managing long-tail keywords is simply a matter of establishing better lines of communication between your business and the customers who are already out there, actively shopping for what you provide.
Guest blogging is another great option to gain quality traffic to your website. If you manage to secure a guest post on your website, you can expect your blog traffic with this.
Guest blogging is a two-way street. In addition to posting content to other blogs, invite people in your niche to blog on your own site. They’re likely to share and link to their guest article, which could bring new readers to your site. Just make sure that you only post high-quality, original content without spammy links because Google punishes the low-quality content and can even push you down in the searches.
7. Posting content on LinkedIn
What positions LinkedIn apart from other social media platforms is that it caters to a specific type of user.Known as the world’s first professional social network, LinkedIn is the place for people to connect with colleagues and peers as well as learn more about their industry. It has managed to keep some unwritten rules of etiquette ensuring that the site remains a professional social media platform to engage on.
LinkedIn allows you to share your thoughts in the form of articles. Write powerful user engaging articles which may also turn to be a website traffic mine for you. Read “Drive Targeted Traffic to Your WordPress Blog From LinkedIn“.
8. Make sure your site is fast
Whoo!! How come I forgot about it earlier. Your website’s speed is a major contributor in deciding if a person is gonna stay on on your website or is he going to move on a competitor’s website.If your site takes forever to load, your bounce rate will be sky high. Make sure that your pages are as technically optimised as possible, including image file sizes, page structure and the functionality of third-party plugins. The faster your site loads, the better. This is something not helping you to generate traffic, it’s something which decides if the person is going to stay and browse or not.
9. Manage Referral traffic
Create content that sells itself. Rather than trying to persuade other site owners to backlink to your site, why not produce contents which beg to be linked to.
Google Analytics helps you track website activity that results from links you build, bookmarking sites you submit to and social media posts you make, such as short links from Twitter. Google looks at the source of the traffic and reports statistics about user behavior. Referral traffic also can take the form of tracking code placed on other websites, including banner ads such as AdWords, to include a referral code linked to a specific marketing campaign.
10. Writing catchy headlines
Yes, compelling headlines is a major factor too. We all have fallen for click baits at some point in our lives. The Same logic applies here too. Headlines are one of the most important parts of your content. Without a compelling headline, even the most comprehensive blog post will go unread. Master the art of headline writing.People are more likely to click on an article they find amusing by reading just its headlines.
11. Accept incoming links
Google prioritizes sites that have a lot of incoming links, especially from other trustworthy sites. Encourage clients, friends, family members, partners, suppliers, industry mavens and friendly fellow bloggers to link to your site. The more incoming links you have the higher your site will rank. But beware SEO snake oil salesmen who try to trick Google with spammy links from low-reputation sites. Some links can actually damage your SEO.
12. Post more frequently
Neil Patel of QuickSprout found that by posting high-quality posts 6x per week (as opposed to 5), blog traffic increased by 18.6%. The more you post up, the higher the chance of getting noticed. So try and publish unique standalone posts or blogs. I will leave you to decide your magic number and would love to hear your ideas too.
Share them in the comments with me.