SEO is important for every website that wants to attract traffic and make the brand or website visible in Search Engine Results Page(SERPs). Search Engine Optimization(SEO) is a set of good practices to optimize your website so that you get a better ranking in search engine like Google. Search engines are answer machines. When a person performs an online search, the search engine scours its corpus of billions of documents and does two things: first, it returns only those results that are relevant or useful to the searcher’s query; second, it ranks those results according to the popularity of the websites serving the information. It is both relevance and popularity that the process of SEO is meant to influence.
SEO techniques are used to make the website popular in various social fields like Youtube, linkedin etc. The video is the best and the remarkable way to make any product or website accomplish well.
Basically the SEO can be categorized into two types: the white hat SEO services and the black hat SEO services.
White Hat SEO services
A kind of SEO tactic which is a long term process that needs dedication, commitment and patience. As this kind of service follows rules and protocols, this is a clean process where the website holder have to follow the rules and guidelines set forth by the major search engine, Google. Not, everyone chooses this technique as it is a slow method and requires time before you see the results of your efforts. Yes, it is a slow technique but it is safe, and the best way to increase the ranking of a website in search engine result page(SERP).
Black Hat SEO services
A tactic opposite to the white hat SEO, that it does not follow the rules and have the potential to get banned from the search engines. WordStream said it perfectly: “If no value is added to the user, but rankings are likely to increase, then your decisions are highly likely to be black hat.”Black hat SEO technique is sort of playing in MUD, which means the fun is going to be temporary but when the mom(GOOGLE) notices it’ll show you your exact place i.e., it will either reduce the ranking or bann the website.
Particularly, it is recommended that it is better to go with White Hat SEO services rather than Black Hat SEO services.