You can see just how important it is these days to be online. The most obvious way to “go digital” is with a website. Early websites weren’t much more than online brochures that described the who, what and where. Today’s websites can do much more. Your site can help people do research, chat with experts, read customer reviews, watch videos, buy things, track orders – and much, much more. If you decide that a website makes sense for you, the key is to think about what your site actually needs to do in order to support your business goals.
Of course, it’s also possible to do business online without a website. If you own a bakery for example, you want customers to be able to find you, website or not. Think about the last time you had a craving for a chocolate cake. You probably searched for something like ‘bakery near me’ and reviewed your options. You might see a website for a local bakery or you might discover a good option in local listings.
Beyond local listings, there may be review sites for your specific type of business where people can leave feedback—and you can respond. Reviews will give you the edge over the competition. You can also use social media as your digital presence. People all over the world use Facebook, Twitter and Google+ pages to complement. Today we are going to talk about marketing through Facebook particularly. For a platform that’s used by hundreds of millions of people, Facebook can be kind of complicated and simple at the same time for marketing, particularly if you use it for business. So let’s get you some specific how-to advice so you can get rolling without getting frustrated.
Here are some path-breaking ways of driving traffic from Facebook to your website.
1. This is a rather simple trick in the book, but no less effective. It is the age-old saying, a picture conveys way more than mere words! This saying is even truer for capturing the attention of the viewers. Statistics support this view for Facebook. For every written word shared, there are about 2 pictures or Infographics shared! This is a factor significant enough for every internet marketer to be concerned about, especially in the day and times when there can be nothing better than content going viral online!
2. Timing matters, but not as much as it used to even some time back. You could always hear someone say that your posts are likely to receive more ‘share’s or ‘like’s if you post at a particular time of the day instead of some graveyard hours. That line of thinking is not really obsolete anymore and posts do get more leverage when they are published at certain times, but the edge has lost out a little in the recent times. A better idea is to check Facebook Insights and find out if things are according to your liking before you hit ‘Post’.
3. It is not always important that viewers on Facebook actually click on your link to validate their engagement with your content. It is good enough when a viewer spends time with your content displayed on their screen. They are not idle viewers. They are constantly observing and taking things in and that will help your brand register its presence in their minds. Facebook measures and uses this metric alright!
4. Brand pages on Facebook are passé! There is a serious limit to how much content you can put up on such pages and even then, the volume of content is enormous. You are much better off to use personal Facebook profiles for quality and long-lasting audience engagement. In fact, experts will tell you that if the important profiles in your company, like the CFO or the CEO, have Facebook pages, they are more likely to grab eyeballs than just a Customer Service page or worst, fake profiles with generic names like Dave and Stella! Convince the brand’s movers and shakers to build up Facebook profiles and cultivate them through social media experts. Your audience on Facebook must know that they are talking to people in the brand who can solve problems and actually make a difference.
5. Occasionally share your “About” page with your Facebook fans. Remind your followers who you are, what you stand for and why you’re qualified to help them. Drive them to the page that shows your expertise.
6. Another way is to purchase facebook ads, which when clicked by your potential customer will lead them straight to a specific page which you want them to land on. And that leads for a call to action.
7. Have a custom audience pixel on your website so you can track every person who visits it. Later, you can run promotions to this audience.
8. Include a call to action (only one — giving people too many links will actually distract them)
9. Be sure to target your ads properly so you’re driving your ideal clients to your website.
First, it’s important to take a look at the social networks themselves. When you log in, many provide data about what’s happening on those networks. For example, you might be able to get reports about how many people you’re connected with and how that’s been trending over time, which of your posts are getting shared or interacted with the most, or even who your biggest fans might be. By looking at the data and reports available in many social networks, you can learn a lot about who your connections are, how they behave, and how they consume or interact with the content you’re providing. Using the data and tools available from the social networks themselves, using social media management and monitoring tools, and using web analytics to see what social visitors are doing on your website will help you understand exactly how and where your efforts are paying off. That way you can keep improving your social media strategy.