A few months back, the Batcode team met Dave; a garment retailer in a cafe. Looking at his face, one could easily sense the fear and trouble he had been through. The next couple of hours, we listened to Dave’s story which revealed how he lost almost all his money, competing with an online store?
Back in 1980’s, Dave started out as the sole handkerchief seller in the town. Later with technological and his own advancement expanded into selling garments. But one thing he never got convinced for was an online garment store. And we do not blame him for that, it was tough to manage an online store without any coding knowledge, back then.
A few years without a website went fine. Then comes an online retailer who sells the same shirts online at a much cheaper price as their maintenance cost is very less compared to Dave’s offline shop. Having seen an increase in competition and a decrease in sales, he starts giving huge discounts to retain his loyal customers, while reimbursing the losses himself but it was in vain. Soon he ran out of cash and had to shut his business down.
Being a web development expert, it has become an everyday story for us. People are moving online for doing business, freelancing, blogging, social interactions and what not?
Feeling sad about his story, we decided to set up an online shop for him to sell his garments. We recommended WordPress for his site, as he wanted something even a Layman can use, yet something very powerful to handle a large customer base. For the eCommerce functionality, we chose WooCommerce. It is a WordPress plugin, which turns your site into an elegant feature-rich store.
The development process took a couple of weeks or so to update all his products. Once it was complete we transferred it to his purchased domain name and hosted the site. The first few days was slow, but as soon as Dave got a good grip of WordPress, his business grew exponentially.
Let’s analyse his game-changing decision a little closely.
- The first and the bravest decision was to come online. He put aside his beliefs and supported to go online as he had no other option left.
- No geographical barrier: When Dave was into traditional eCommerce, he was limited in a geographical area. But with WooCommerce, the whole world became his playground.
- Visibility in search engines: No, his picture was not all over search engines, rather his website was. We optimized his site for search engines so that he ranked impressively in Google searches. This fetched him a lot of customers which again led to his brand promotion.
- Lower attractive costs: One of the most tangible positives of eCommerce is their lowered cost. Dave passed a part of this lowered costs on to his customers as discounts, which further contributed to his success.
- Quick product finding: Earlier he had to remember the location of each of his products in the store. This was no longer required, as the customers could easily locate the products much more quickly with the help of intuitive navigation.
- Customer travel time and cost: Customers no longer had to travel long distances to his store. Their products were delivered to their front door.
- Provide Abundant Information: In any physical store, there are limitations to the information of a product you display. Well, in an eCommerce site there is no limit to the what you can display in the product description.
- Targeted communication: while in his store Dave had to wait for customers to come and he could not control the type of customers he desired. But, after he came online, this issue was no longer there as he could easily target his audience, interact with them through his website and understand their behaviour over his website easily.
- He was never closed: Yes, he was open 24/7, 365 days a year through his website. His customers got the provision of shopping anytime that seemed feasible to them. While he slept, his website did all the work.
The list can go on forever, so to keep it short we just mentioned some of the biggest points which impact the customer shopping experience. While you and your customers both, can sit in the comfort of their homes, WooCommerce can handle the rest for you.
For more information, visit our blog ” What is the big fuss about WooCommerce.
Till then signing off, the BatCode team.